How the IAM Process Develops
a Heart-Centered Organization

It is widely known that most of the brain is unused consciously. But an even greater loss is that the brain in the heart is virtually ignored. In fact, it has only recently been discovered. Now it is known that 60% of the cells in the heart are neural cells. A new medical discipline, neurocardiology, specializes in this brain within the heart.

Both the heart and the brain process information to create an internal understanding of complex situations. One's behavior is then based upon the internal model that one has made of the external environment. That's why different people respond diferently to the same situation: their internal models, or understanding of what is happening and why, are different. They interprete the situation differently, then act accordingly. Whereas the brain creates its models by analysis, separating or taking events apart, the heart operates by synthesis, integrating many factors to make a complete picture.

For example, an analytic process would look at the series of events that took place in time. Relevant factors would be separated from irrelevant factors. Causes would always appear before effects. Information gathering would be by observation. Rational behavior would be assumed, as it is in classical economics.

A process of synthesis would assume that all events were happening in parallel, affected by all other events. Before an observable cause, there would always be a hidden causal force. Beyond an effect, there is always a purpose. And effects can influence causes, by the principle of intention. All information is assumed to be subjective, since every observation changes the behavior of the observed. People definately do not behave rationally, that is, motivation comes from the heart, and the mind is not able to understand in logic the complexity of the heart's wisdom. However, one heart can directly experience the emotional intelligence of another heart, and in that way, the behavior of others can become reasonable. We teach this method of direct heart-to-heart experience at IAM.

The principle of intention is that stating a goal can alter the resources and processes available for that goal. For example, it is not normally possible to look into the sun for more than a minute without causing irreparable burns to the retina. However, with the intention of shining light at the sun from the eyes, one can look into the sun for hours with no damage. The normal cause and effect, dictated by biology and physics, has been suspended. More important than shining at the sun is the daily task of shining from your heart in the face of challenge.

As another example, consider two men who would like to get married. One intends from the beginning to find a wife, the other intends only to find a date. The dating process for the first man is so altered by his intention that his chances are greatly improved.

The power of the heart is used everyday, by everyone. At IAM, we make the power of the heart conscious and reliable so you can depend upon your courage and creativity.

What I have experienced in the IAM courses has surprised me again and again, to the point that I have had to upgrade my estimation of what is possible, and revise my most basic notions of how people work.
 
As a result, my customers have seen me do things they didn't think was possible. My personal level of accomplishment and sense of fulfillment has increased tremendously.

Jennifer Moore, Principal of a national computer consulting company.