The One Purpose

The one purpose of a Heart-Centered Organization is discovered and proclaimed by its leadership; that is their responsibility. Then the organization works together to set its next goal on the path toward that purpose.

The purpose of the organization will draw its staff. The higher the purpose, the more capable will be the people who respond to it.

The goal must not be too high, or it cannot be understood clearly. And it must not be too low, or it will be overrun and then the organization will be directionless. It must be achievable, with effort. Consider whether the goal is worthy of you, and whether you are worthy of it.

The goal must be so clear that everyone in the organization can measure progress toward it. This requires courage; the usual approach is to make the goal fuzzy so that success can be declared instead of observed.

Envisioning the purpose, and then the goal, is so difficult that the mind is not of much use in this task. Reason relies upon projections from the past, but the future takes surprising turns.

The process that the organization goes through to determine its goal, leading to its purpose, must be so involving and convincing that when the path to the goal becomes difficult, strength can be drawn from the conviction that the goal is correct and attainable. Otherwise, the goal may be questioned as arbitrary, and abandoned.

If the goal came from the heart, then the heart's power is available to accomplish it. But if the goal came from the mind, then only the mind's power is available to it.